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| We get brands and users connected through
the use of camera phones. Our technology provides added value to
all players. |
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Brands and advertising agencies get to boost
their marketing campaigns and promotions without having to make
special developments or changes, maximizing their budget. |
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| Advertisement Agencies |
| Media Agencies |
| Users |
| Brands |
| Carriers |
| Daem |
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| BENEFITS FOR ADVERTISERS. |
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The advantages of this new channel are clear a powerful: |
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An immedite bidirectional
channel
Ubiquitous, we always carry our phone around.
Easily measurable and adjustable in real time |
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Non intrusive.
Obtain geo-located data.
Capture new targets when offering efficient solutions and innovations
that get to the public |
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Easy to use.
GPR efficient.
Reinforcing the distribution channels, deriving price pickups to
the retailers
Increasing average purchase per user. |
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Long lasting and
solid brand-user relation
Fomenting purchases through usability.
Optimum segmentation of the campaigns.
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| BENEFITS FOR THE CARRIER |
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Increase billing through generated traffic.
Promote the use of MMS services through added value services for
the user.
Allows interaction with the user and the reception of immediate
responses.
Projects an innovative and dynamic image for the brand.
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Gaining recognition, effective presence and
reinforcing branding.
Obtaining campaign impact data with better results and the possibility
to create strategic alliances with brands. |
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| Customer satisfaction |
| Increase in data traffic and use
of MMS messaging services |
| Increase the average revenue per user (ARPU) |
| Wireless services |
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| Usability: It is as easy as taking a
picture. Immediately access a wide range of possibilities. Be rewarded
for paying attention to adverts. |
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Users interact with brands in a non intrusive
way, where and when they want to (always a pull service).
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Users will use their camera phones to point
out their interests (an advertisement, a brand, a page in a magazine,
a billboard) and our technology allows them to interact directly
with the information and access the contents they are looking for.
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A direct interaction is established between
the user and the world around him, easily accessing multimedia contents
by using real world advertisements as hyperlinks. |
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| Prizes |
| Catalogs |
| Users |
| Chats, games, content downloads |
| Multimedia |
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| Daem Interactive / Aragón 295, 2o-2a 08009 Barcelona / T. 934 671 109 / info@daeminteractive.com / © 2006 Daem Interactive. All rights reserved. |
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